Australasian label giant Labelmakers has installed the manroland eight-colour Roland 700 Evolution in a response to its heavy global demand.

Labelmakers prints for multinational corporations such as Coca Cola, Schweppes and Heineken, and says it continually invests in the latest equipment to stay ahead of the competition.

The Roland 700 Evolution, according to manroland, is the latest in sheetfed technology. The company promotes the machine as having ‘guarantee premium print quality and colour consistency, while lowering the labour cost at the same time’.

The label solutions business already owns two six-colour Roland 700s and an eight-colour Roland 700 with coating module perfecting press, which has been operating in its Melbourne based plant for some time.

[Related: Sales jump for manroland]

Chief executive Paul O'Sullivan says Labelmakers ‘attaches great importance’ to investing in label machinery that offers consumers the ‘very best in innovation, quality and efficiencies both in materials and the printing process’.

“This technology needs to perform at a different level than previously required to adapt to the evolving Australasian market and consistently turn around the work in the fastest time possible.” says O’Sullivan.

Labelmakers prints label solutions including self-adhesive, cut and stack, BOPP wrap around, IML, shrink sleeves, RFID labels and folding cartons.

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