Queensland trade label printer and supplier Label Power will distribute a new Memjet-powered inkjet label printer in Australia that specialises in short runs.
Aimed at on-demand label printers, the VIPColor VP700 can print at 18m per minute, or 304mm per second – meaning labellers can produce 100 full colour labels, 100mm by 150mm, ready to go in less than a minute.
Powered by Memjet Waterfall technology, it is designed to be up to the task of variable colour label printing, at resolutions of up to 1600 by 1600dpi.
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Label Power managing director James Malone says the machine provides flexibility and convenience through its ability to print the exact batch quantity and fulfil up-to-the-minute requirements.
He says the VP700 slots in well amongst the company’s raft of variable information label printing systems, with a ‘surprisingly low cost of ownership’ for a short-run specialist machine that can swiftly print the latest label data and avoid costly errors.
“The VP700 can create any quantity of colour labels exactly when and where you needed them, and will enable our customers the increased flexibility to meet their labelling needs fast,” he says.
“A flexible short run device like this can eliminate the need for pre-printed label inventories, freeing customers from tying up their money in stock on the warehouse floor, which may have to go to waste.”
A cut and present feature allows the printer to produce one label at a time, for sampling and prototyping, to save customers time in getting approvals from clients.
Malone says the machine is intuitive for inhouse label production and private labelling needs, and is an affordable option with five low cost 250ml ink cartridges onboard.
With the roll unwinder incorporated into the steel body of the machine, VIPColor claims that the VP700 is ‘the most compact Memjet printer on the market.’
It will print on media types ranging from paper to synthetic labels and tags with a matte or gloss finish. Malone says Label Power can also supply silver, gold and clear synthetic inkjet stocks.
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