Printing Industries will kick off its 2014 webinar series at 1pm on Wednesday February 26 with an online marketing focus. The free 30 minute webinar will be followed by a Q&A session.
The webinar – Measuring the effectiveness of Online Marketing – has been designed to help print companies better understand the role and effectiveness of this multi-channel communication element.
The PIAA has snagged leading online marketer Simon Phillips from search engine optimisation outfit Dejan SEO to host the webinar, which will explain how printing companies using online marketing for themselves, or for their customers, can assess its effectiveness.
Dejan SEO is one of the leading Australian companies specialising in assisting businesses get their message heard in the digital marketing age.
[Related: More SEO news]
Joe Kowalewski, national director communication, technology and creative services at PIAA says the webinar is part of a new series of webinars and other media focusing on the commercial and technical aspects of running a printing business.
He says, “In the emerging multi-channel communication world there is much to learn by industry companies planning for their futures, positioning and integrating print with other digital mediums and changing business models to suit these conditions.
“Printing Industries' webinar programme – along with a range of other knowledge based services we are rolling out to our members – are part of a strategy to ensure they have the support and information necessary to successfully transition their businesses in the new world of digital communication.”
Topics will include:
Overview of what to measure and why – Organic and PPC
Important KPI’s – Rankings, Traffic, Authority (Trust) and Citations
History of Google Data and The Future
The Funnel – the process of creating a sale / inquiry and how this impacts data (attribution)
Google Analytics and Google Webmaster tools – an overview – key phrases, annotation, not provided data and more.
You can register to take part in the webinar at the PIAA website.
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