The Out-of-Home (OOH) industry again posted double-digit quarterly growth recording an increase of 13.1 per cent on net revenue year on year with $160m, up from $141.4m for the third quarter 2014, which was itself a record.

 Year-to-date revenue has increased by a whopping 16.8 per cent, tracking at $462.9m, up from $396.3m for the same time last year.

September was a bumper month with revenue up by almost a quarter at 23.1 year on year revenue increase, following on from positive monthly results of 9.5 per cent for July and 6.3 per cent for August. Increases are across all formats: billboards, street furniture, retail and transit. Digital revenue is sitting at 25.3 per cent of total net revenue year to date.

“In this fragmented media world, clients are realising that OOH is the one medium they can rely on for reach and visibility,” says Charmaine Moldrich, CEO of the Outdoor Media Association (OMA). “And this shows in our current revenue winning streak which has lasted 21 of 22 quarters since the GFC.” 

 “While digital expansion plays a role in fuelling growth, we are seeing strong gains in our traditional signs which, according to leading marketers interviewed for our recent Summer trade campaign, continue to play a key role in the success of OOH campaigns,” continued Moldrich.   

“With our Automated Transaction Platform rolling out in 2016, and bringing OOH into the media buying mainstream, we look forward to OOH further solidifying its place alongside TV and Online, as a leading platform for ad campaigns,” said Moldrich.

Category figures third quarter 2015

Category figures third quarter 2014

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