It announced the buyout on Wednesday, and will rebrand Adcast as ‘dMarketer’ to fit in with its PMP Digital division, which also includes Pacific Micromarketing and photography company Dimension Studios.
PMP has secured the assets of Adcast but not the company.
AdCast founder Rob Chamberlain will work with the publicly listed company for the next 18 months to bed in the new acquisition, while PMP has taken on a programmer in a permanent position.
The acquisition comes under the remit of executive general manager Graham Plant (pictured), who called the new tool “a nice way to integrate everything we do at PMP”.
He told ProPrint dMarketer “combines asset and product management, integrated user workflow, specialty briefing, collation, automated artwork generation, production automation and collaborative approval to create an end-to-end marketing automation solution”.
Plant said the system was already in use by a high-profile stationery brand as well as a company in the general merchandising space. Both these clients will remain on the existing AdCast system under STW Group.
He said that PMP would now take dMarketer to its “large client base in the retail space”. He added that he saw possibilities among clients in the corporate sector as well as publishing.
Comment below to have your say on this story.
If you have a news story or tip-off, get in touch at [email protected]
Sign up to the Sprinter newsletter