Pozitive announces swissQprint Kudu sale to Briner Signs

Above: Philip Trumble (Pozitive), Carmen Eicher (swissQprint), Warren Davey (Pozitive), Con Tsakonas (Briner Signs), John Tsinissidis (Briner Signs), Adriano Gut (swissQprint) and Kilian Hinterman (swissQprint)

Pozitive Signs & Graphics has announced the sale of a swissQprint Kudu flatbed to Victoria-based printer Briner Signs at drupa.

First launched at FESPA Berlin in 2022, the 3.2 x 2 metre high-end UV LED printer complements the existing swissqprint flatbed range – Nyala, Impala, and Oryx. It offers 10 colour channels and three rows of printheads giving it a new level of versatility when it comes to colour options whilst maintaining speed due to the increased number of printheads.

“The Kudu is the latest and greatest new innovation from swissQprint,” said Warren Davey, national equipment sales, Pozitive.

“Con [Tsakonas, owner of Briner Signs] knew it was the right solution for him based on the machine’s reliability and overall quality. From a business owner’s point of view, it’s about being able to get work out easily because that’s what makes you money. The machine doesn’t make you money, it’s the production that comes off it that does.”

Con Tsakonas (Briner Signs) confirms the sale with Warren Davey (Pozitive)

 Con Tsakonas, owner of Briner Signs, said the swissQprint Kudu suits Briner Signs’ market offering.

“I have a new product that is going to be released in the next six to 12 months printing on some real estate A-frames directly on to foam board and this machine ticks the boxes for that.

“In Melbourne we probably hold about 18 per cent of the [real estate A-frame] market, with about 40,000 real estate signs a year. We’ll get up to 300 signs in and out in 24 hours.”

Tsakonas told Sprinter the Springvale-based business is also currently trialling a swissQprint karibu.

“If the trial works, we’ll phase out four HP 3600s and bring swissQprints in to replace them by early next year.”

Pozitive managing director Philip Trumble told Sprinter one of the benefits of the swissQprint Kudu is its modularity.

“With the Kudu, what you see today, you can add tomorrow. You’re not going to see something now and be left behind because something else comes out,” said Trumble.

“A lot of people have been watching swissQprint for many years. We talked to Con maybe six years ago and he made other decisions at the time which were the right ones for his business then. But, with the Kudo it seems like we have finally reached that sweet spot of speed and quality in one machine.

“It’s also great working with the swissQprint team because they do things in a very methodical way. Everything they bring to market is reliable and it’s just a matter of time before they have the next solution that the market is looking for,” said Trumble.

The sale takes the number of swissQprint Kudu flatbeds to four in production, with a fifth to arrive later this year which will housed at Pozitive’s showroom.

“We have machines in the field but there’s nothing like having a machine in the showroom to see it live in action,” said Trumble.

“The machine will be arriving in July in our Sydney showroom, and we will then move it to Melbourne. We have plans to host an event in Sydney before it is relocated, as well as hold an event in Melbourne once it arrives.”

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