Print’s future on topic at PIAA event

Joe Kowalewski, national communication and technical services manager for Printing Industries says, “There will continue to be good business opportunities, profitability and outstanding scope for innovation in the printing industry, provided companies are prepared to see past manufacturing into service provision.”

Keynote speaker Andy McCourt believes that many industry participants need to show a little more faith in the industry that has sustained them for so long.

He says, “If you believe the PR juggernaut, printing is about to be Googled, Kindled, iPhoned, Yahooed and Huffed out of existence. It’s all hobgoblin and bogey-man nonsense.

McCourt continues, “We need to change as an industry and focus more on pro-active future strategies and not wait till things get better. In the unlikely scenario that print is eliminated, it would have to be re-invented again since it is as much a part of our culture as clothing, food and housing.”

The presentation, to be held in Sydney July 14, will cover:

  • An overview of the Australian printing industry – current size and major participants
  • Print growth projections – local and global until 2020
  • Web 2.0 and Print 2.0 – partners, but changing
  • The fusion of online internet technologies and print – Using print to ‘attract’ and the internet to ‘interact’ with consumers, e.g. PURLs
  • Diversification of offerings – one workflow; multiple outputs
  • The print audit – make more profit by printing less
  • Total Business Flow Automation
  • Direct Marketing and Trans-promo myths exploded with Variable Data Printing
  • Data – not ink – is the lifeblood of the industry
  • 2012 – the year Digital printing exceeds Offset?
  • What your customers want; now, in 5 years and in 2020
  • Head-in-the-sand or head-held-high: your future, your choice.

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