Real Media Awards nominations extended

The nomination deadline for this year’s Real Media Awards has been extended with those wanting to enter now having until 5pm Friday June 14 to do so.

The Real Media Collective annual awards program celebrates excellence across all media channels from letterbox marketing right through to publishing and in-store print marketing.

The gala awards will be held on Friday August 30 at the Melbourne Convention and Exhibition Centre.

Marking a move beyond catalogues, a number of new award categories have been added this year including Brand of the Year, Media Brand Advertiser of the Year and Retailer of the Year, as well as the expansion of the Direct Mail category to include campaigns under and over 100,000 printed units.

The Excellence in Craft award is a special category for commercial print marketing and is often the short-list for the prized ‘Judge’s Choice’ award.

“The Real Media Awards is dedicated to all things ‘real’, real results, effectiveness and campaigns demonstrating strong engagement, activation and return on investment are those that will take home the trophies this year,” The Real Media Collective chief executive officer Kellie Northwood said.

“For printers who have worked with their customers on successful campaigns, showing the excellence of print marketing, this is an awards program not to be missed.

 “We are keen to have our industry celebrated for its effectiveness, craft and excellence as a relevant marketing channel in the modern era. Our awards programme is all about bringing the printers and brands to celebrate their innovation and success, collectively – their industry.

“The Awards program celebrates excellence across all ‘real’ media channels delivering strong outcomes for media investors. From letterbox to publishing, print marketing to in-store, these hard-working channels are key to developing the Collective’s purpose to focus on real media, real results, real channels.”

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