Distributed locally by Kayell Australia, the software debuted as a prototype at the Gravure Association of America conference last year, with Serendipity CEO Peter Skarpetis claiming it is “the fastest, easiest-to-use and most colour-accurate on-press softproofing system available today”.

“Using ripped files from platesetter rips ensures content integrity while the built-in colour verification system ensures accurate proofs every time,” said Skarpetis. “In today’s busy press environment there is less time available for making hardcopy proofs. The speed of Veripress ensures proofs are available on the press as soon as the plates are.”

Veripress includes out of the box support for touch screens, as well as technology that de-imposes on the fly, allowing the pressroom to see the finished product at the touch of a button.

“Coupling this with the Veripress 3D viewing technology called FlipBook, and the press operator can quickly scan through the magazine or newspaper and compare it to the final product,” the company said in a statement.

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