VFX makes digital investment

The company is one of the largest on-demand digital print businesses in NSW. VFX has established a solid clientele in the Real Estate collateral and signage market in its home state as well as Queensland.

Two years ago VFX took its next step into small format digital printing installing an HP Indigo 3500 digital press to complement its large format signage work and to grow its client portfolio by expanding its range of services.

Bill Apostolidis, general manager of VFX says, “We produce the full gamut of print requirements for our Real Estate customers from office stationery through to brochures, leaflets and outdoor signage. The HP Indigo technology delivers on reliability, quality of print, and consistency of colour.

“From the day this machine was installed we saw the immediate benefits of having two presses that operate on the same platform. There are no issues with moving jobs from one press to the other because we consistently get great colour coverage and the profiles are identical.”

While the HP Indigo 3550 has been installed in the company’s Leichhardt headquarters, VFX will operate the new Scitex LX850 from its soon to be opened production facility in Queensland. Currently VFX operates a sales and installation office in that state.

Apostolidis says, “We have been working in the Queensland market for sometime. There are real opportunities for growth there and we already produce a volume of work for customers in Brisbane and on the Gold Coast. We anticipate the creation of a production facility will speed that growth.”

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