Agfa upgrades web-to-print solution

Agfa Graphics has released version 4.0 of its cloud-based web-to-print solution, StoreFront enabling print buyers to place orders 24/7.

The updated solution features responsive stores for optimal ease of use, a save for quote functionality for convenient pricing information and advanced packaging algorithms for cost-effective shipping.

StoreFront 4.0 has been optimised to be viewed on mobile devices as well as desktop monitors. Store pages automatically adapt to any device for easy reading and ordering.

Andy Grant, global head of software, Agfa Graphics says, “StoreFront’s responsive design minimises scrolling and zooming, and maximises the print buyer’s comfort. Even in the B2B market that StoreFront focuses on we are seeing a marked increase in the number of visitors accessing private stores using a phone or tablet. A responsive store design is not only important for increasing the conversion rate, it has also become a go no-go criteria for business customers.”

[Related: Agfa Graphics launches new sign and display workflow]

The save for quote functionality allows resellers and agencies to get instant pricing information for an entire product bundle (including shipping costs), offering efficiency and ease of use in preparing quotes for customers

Grant says, “Say a print buyer needs a quote for priority shipping a large quantity of posters for a concert, or several different products for a promotional campaign; StoreFront swiftly displays the total cost for the entire project. White label shipping is a growing market in which such a feature allowing printers to compete more efficiently.

In StoreFront 4.0, Agfa Graphics says the shipping module is completely reworked with new packaging algorithms for the grouping of order items and for calculating the optimal number of boxes needed for shipping. A new packaging type has been introduced for posters, banners and alike types of signage; these products can now be combined on a single packaging roll.

Grant says, “In the competitive print market, auxiliary costs like shipping can be a deciding factor for buyers. Optimized packaging helps print service providers get an edge over the competition. StoreFront 4.0 is designed to be versatile and relies on industry standard file formats like PDF and JDF. Because support for open standards and easy integration remain key for Agfa Graphics.”

Agfa Graphics says StoreFront 4.0 is compatible with virtually any print production tool.

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