A study on the global publishing and commercial print markets predicts the largest and fastest shares of growth will be among emerging nations in Asia-Pacific region.
As a nation, India’s printing revenue from publishing is predicted to increase the most, replacing the UK as the fourth largest print market. The study says India is to experience revenue growth of 8.1 per cent annually, adding US$1.2bn in domestic revenue between 2016 and 2021.
Other countries within the Asia-Pacific region also projected to grow include Vietnam, Indonesia, the Philippines and China. Indonesia is expected to lead with growth in commercial print revenue at 8.2 per cent.
[Related: Studies show Aussies prefer print]
Dr Markus Heering, managing director of VDMA Printing and Paper Technology says, “Leveraging the synergies and expertise of VDMA and NPES in these important global print markets research areas, and expanding our cooperative activities with NPES further in jointly-produced trade and educational programs, offers both our memberships unrivalled opportunities to significantly enhance their competitive advantage in global markets.”
The study says the global publishing market was dominated in 2016 by newspapers at $27bn, magazines at $26bn, and books at $21bn worldwide; although these publishing segments are expected experience moderate decline for the next four years.
The global marketing and commercial printing market was valued at $62bn in 2016. The study says within the commercial print sector, brochure and pamphlet printing was the largest at $20bn in 2016 along with the second largest being catalogue printing. Both are expected to reflect solid annual growth until 2021 in the region of 2.5 per cent.
Curently some 71 per cent of print is produced by just five countries: the US, China, Japan, the UK and France.
US group NPES, The Association for Suppliers of Printing, Publishing and Converting Technologies and VDMA, the Mechanical Engineering Industry Association of collaborated on the research. The study is part of ongoing research by NPES and VDMA.
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