National pizza franchise Domino’s has partnered with digital signage provider Mandoe Media in a move to replace its printed signs with digital across its Australian and NZ stores.
Domino’s digital strategy began in 2015 when it called on digital media solutions company Mandoe to install digital menu boards and advertising in store, replacing its long-term, traditional printed signage.
Steven Baxter, chief executive of Mandoe says digital technology is the best step forward for companies like Dominos’ in order to keep in touch with the latest in retail innovation.
“The traditional Domino’s stores are undergoing a significant technology refresh in order to enhance the customer experience. We were able to provide them with in-store WiFi, on-screen entertainment including all the benefits of our Instant App product as well as new digital Menu boards,” says Baxter.
The key priority for Domino’s was to install intelligent digital signage across its stores to replace the traditional print menu boards, a strategy that is building momentum in many retailers and businesses across Australia.
[Related: Real estate signage in digital switch]
Domino’s rollout of digital menu boards is still taking place the Australian and New Zealand franchises. The pizza chain however still employs key print advertising in the form of direct mail promotion as part of its overall marketing strategy.
Domino’s uses direct mail and print group Direct Impact Media for its advertising mail needs across its 580 Australian stores.
“At Domino’s Pizza Enterprises we pride ourselves on being innovative and leading the way in social media and digital communication strategies. Advertising mail plays a key role in helping drive and support this activity and it has been and will continue to be a foundation within our marketing mix,” says Domino’s Pizza chief executive Don Meij.
At Visual Impact last week several suppliers including Spicers were showing digital signage solutions, aimed at enabling printers to be able to meet the demands of the changing market from print to digital.
Comment below to have your say on this story.
If you have a news story or tip-off, get in touch at editorial@sprinter.com.au.
Sign up to the Sprinter newsletter